Article of the Moment

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Article of the Moment

Unread postby Milo » 21 December 2012, 19:17

In this thread we post articles that we are reading, whether they be news articles, sports, entertainment, scholarly, etc articles all kinds!

I'll start:
5 Trends to Ignore in 2013

This article is part of Inc.'s special report on How (and Where) to Make Money in 2013 (and Beyond). Follow the links at the end of the story for more game-changing trends, bold predictions, and hot markets to watch next year.

'Tis the season for forecasting, prediction-making, and soothsaying. It's fun. It gives pundits, vendors, and journalists something to talk about. And it can be smart to try to keep your eye on legitimate trends that may affect your business.

Then again, sometimes a trend is nothing more than a lot of lemmings plunging over the edge of a cliff. Or it's something that makes sense for only a few select businesses. As you sift through the forecasts for what 2013 will bring, here are a few things that should make you raise a skeptical eyebrow.

1. QR Codes

You've seen those two-dimension bar codes on advertisements, product packaging, and even signs in stores. The idea is for a consumer to take a picture with a smartphone, use an app that can decipher the squiggles, and then land on a marketing website or perhaps download some enticing content.

QR may stand for quick response, but it might instead be an abbreviation of quixotic response. Back in June 2011, comScore estimated that 14 million Americans scanned QR codes with their mobile phones. It sounds like a big number--but it was only 6.2% of the total mobile audience. So, using them as a strategic marketing tool will likely mean you're reaching a tiny portion of your potential customer universe.

Plus, many consumers don't know how to use them and multiple types of 2D barcodes exist, just to make the world more complicated. So don't. Spend your time on communication forms that all your customers will readily understand.

2. Big Data

Everyone needs big data, if you read the business and technology magazines. But the term has become an amorphous catch phrase that covers everything. Real big data involves millions or even billions of data points. We're talking complicated tasks like predicting the weather, or Google looking for trends among all the search queries it sees day in, day out.

That level of data analysis is probably nowhere near what you need for your business. Most decisions are built on small data: dozens or hundreds or maybe thousands of data points. If you don't have systems in place that let you regularly and predictably make effective use of the data you already have, then looking at big data is like saying you want to jump into the ocean to avoid getting damp from a summer shower.

Also, making sense of lots of data is far harder than people think. There are few Nate Silvers out there, but you probably can't afford to hire them. Instead of trying to sift through massive amounts of data, spend more time in 2013 fine-tuning your products or personally connecting with your customers.

3. BYOD

Tech industry watchers have lots of opinions about BYOD--that's short for bring your own device. The idea is that by letting employees use their own computers, smartphones, or tablets they'll be more productive. The other bonus, according to fans, is that it allows businesses to get out of the hardware provision business.

Time for a reality check. Sure, let workers bring mobile devices in, where it makes sense. But don't assume that just because they use their favorite iDevice employees will suddenly hit untamed levels of productivity. And don't assume that passing off the hardware mantle to your employees is sensible. What happens if they don't get an adequate degree of support? Are you ready for them to be out of commission while they wait for some unmotivated third party to repair their machines in a few weeks?

Figure out what employees need to do, what resources that requires, and when they need to do it. And if letting people use their own devices makes sense, do it bit at a time. Don't move everyone over wholesale.

4. Gamification

Games are engaging. Games are fun. Games are interactive. It's no wonder businesses have jumped on the band wagon to bring game mechanics to things like in-house applications and consumer-facing mobile apps, not to mention other company initiatives. Why shouldn't a customer get an achievement badge for staying in a hotel or frequently "checking in" to a restaurant?

It might help some companies, but this has all the smell of a silver-bullet solution. If you don't have practices, insights, offerings, and ways of doing business that can bring customers closer to begin with, using games won't help.

Gimmicks can work to improve sales, employee productivity, or virtually anything else for a while. In organizational psychology, it's called the Hawthorne Effect. People start working harder because management is paying attention. But eventually things slow to back to normal levels, because people get used to the new status quo. When all is said and done, games rely on consumer whimsy and can be ephemeral in nature, which probably isn't what you had in mind for business improvements.

5. Consumer Internet Companies

Last year was strong for consumer Internet companies. VCs poured money into the sector--first- or seed-round deals accounted for 57% percent of deal flow in the third quarter. Notable start-ups like Cheezburger Inc. and Glam Media closed significant rounds. And just look at the money you can make through an acquisition: Even after the value of Facebook's stock crashed, Instagram still sold for $741 million this year.

Not so fast. Consider the hundreds of consumer Internet start-ups born in 2012 through accelerators, incubators, and start-up contests. Then consider how many of them fell right into oblivion. Despite the continued interest in this sector, there are already signs that at least some VCs are starting to put more of their money into less faddish concepts. This year, the B2B sector offered a few bright spots, especially in financial services and IT, in an otherwise down VC market.

Instead of turning every idea into another consumer website or application, consider what you can do that might have lasting value for some group of people. You might not get invited to all the cool Silicon Valley parties, at least not in the beginning, but you'll have some revenue to show for your efforts.
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Re: Article of the Moment

Unread postby Milo » 21 December 2012, 20:14

Going along with the previous article:

5 Tech Trends You Can't Afford to Ignore

When Mary Meeker speaks, the Valley listens.

This week, Meeker, a general partner at Kleiner Perkins Caufield & Byers (the venture firm founded in 1972 that's invested in pretty much every major tech company of the last quarter century) unveiled her 88-page analysis of Web, mobile, technology, and societal trends.

Here, we've excerpted the most important elements of the report, especially trends that may affect small business and startups.

1) You should care about China. And India. And Indonesia.

Emerging markets have always played a key role in expansion, but the Internet has magnified this principle. Here, Meeker outlines the role of international Internet adoption. As you can see, it's huge. From 2008 to 2012, China added 282 million Internet users, bringing their total number of users close to double the population of the United States.





2) Your mobile strategy may be the most important part of your business.

In 2008, only about $0.7 billion was made on mobile. By the end of 2012, the mobile market will have ballooned to a staggering $19 billion, split 67 percent between apps and 33 percent ads. According to Meeker, when looking at the average time users spend on on media, people spend about ten percent of their "media time" on mobile--but just 1 percent of ad spend is spent on mobile. In other words, despite current user adoption, there's still plenty of room for growth. Another fact to note: In India, mobile Internet traffic surpassed desktop Internet traffic in May, 2012.




3) Don't forget about Android users.

Meeker is bullish on Android as a platform. According to her calculations, iPhone adoption has exploded in the last four years, but Android phone adoption "has ramped even faster – nearly 6x iPhone."


4) If you sell a product, you'd be crazy not to focus your e-commerce on mobile and tablet apps.

This chart pretty much speaks for itself: By 2012, about a quarter of all Internet shopping traffic on Black Friday were made on either mobile or a tablet.





5) Tech start-ups are leading the charge.

Meeker has a lengthy section "reimagining" what the world will look like--going from desktops to tablets, cash to cashless, maps to navigation systems, etc. Of course, like any good venture capitalist, Meeker found a way here to plug a few of Kleiner's portfolio companies, including Gumroad (e-payments), Quirky (product design), Evernote (note taking), DocuSign (electronic signatures), and Square (mobile payments).
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Re: Article of the Moment

Unread postby Mod » 21 December 2012, 22:34

From the gaming website Nightmare Mode:
Pursuing My True Self
Mattie Brice

“Call me Mattie.”

It was the first time I had ever said that. I remember being at an old hookah bar when I did, Java D’lights. I was waiting on a glass of wine and my good friend hovered near my shoulder, watching. She knew, and waited.

I decided to change my name- well, a little. It was a point of my life when everyone chose a different gender for me; at work, a customer would address me as “sir,” the next as “hey there, lady” with a sly smile, and the last sputtering out all the pronouns in a scattershot attempt to not fuck it up. It was a point in my life that I discovered how much of my identity was public property, that others made it up for me. To save embarrassment on both ends, I edited my name to something as interpretable as my gender.

I smiled. So did he.

~*~
Last edited by Mod on 22 December 2012, 04:25, edited 1 time in total.
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Re: Article of the Moment

Unread postby Brenden » 22 December 2012, 01:06

To prevent us from possibly getting DMCA takedown notices (or worse), could everyone please not post the entire text of articles in this thread? Like, just the first paragraph or two to pique interest then a 'continue reading' link, or just the linked title, or something.

OT:

Victory for the tabloids! Online porn to be filtered by default in UK
New rules by PM David Cameron follow almost a year of porn-scare headlines.

Joe Mullen wrote:Save the children! UK Prime Minister David Cameron wants porn filters to come on, by default, in any British houses that have children in them.

"A silent attack on innocence is underway in our country today, and I am determined that we fight it with all we've got," wrote Cameron in today's Daily Mail.

The system Cameron promises will be in the works by February, when British ISPs will have to present plans for how they will present the filter options. Every owner of a new computer will be asked when they log in through their Internet service provider if they have children in the house. If they answer yes, it will immediately prompt them to set up filters blocking content, individual sites, or restricting access at particular times of day, according to the Mail.

[continue reading]

:shake:
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Re: Article of the Moment

Unread postby Blaz » 22 December 2012, 03:53

Right-wing author: Jon Stewart part of the culture that led to shootings
"New York Times bestselling author Joel Rosenberg tied Jon Stewart to the shootings in Newtown, Conn., because Stewart is part of “the cultural war against Jesus and Christmas” that helps “drive [God] out of our society, our of our schools and courts.

continue reading

It be cray.
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Re: Article of the Moment

Unread postby Lucas » 22 December 2012, 04:00

Hmmmm indubitably I like this thread.
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Re: Article of the Moment

Unread postby Milo » 22 December 2012, 04:56

Brenden wrote:To prevent us from possibly getting DMCA takedown notices (or worse), could everyone please not post the entire text of articles in this thread? Like, just the first paragraph or two to pique interest then a 'continue reading' link, or just the linked title, or something.

OT:

Victory for the tabloids! Online porn to be filtered by default in UK
New rules by PM David Cameron follow almost a year of porn-scare headlines.

Joe Mullen wrote:Save the children! UK Prime Minister David Cameron wants porn filters to come on, by default, in any British houses that have children in them.

"A silent attack on innocence is underway in our country today, and I am determined that we fight it with all we've got," wrote Cameron in today's Daily Mail.

The system Cameron promises will be in the works by February, when British ISPs will have to present plans for how they will present the filter options. Every owner of a new computer will be asked when they log in through their Internet service provider if they have children in the house. If they answer yes, it will immediately prompt them to set up filters blocking content, individual sites, or restricting access at particular times of day, according to the Mail.

[continue reading]

:shake:


Sorry :P
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Re: Article of the Moment

Unread postby Blaz » 22 December 2012, 18:36

Fact-Checking the NRA Press Conference
The proposals and opinions offered by the National Rifle Association's Wayne LaPierre at a press conference Friday have been roundly criticized by gun control opponents already, but is he also wrong about the bare facts? While many of the gun lobby's latest claims about armed security are debatable, and LaPierre's pop-culture references — Mortal Kombat? American Psycho? — are out-of-date enough to be easily debunked, there were a handful of actual factual assertions in his speech today that we decided to double check just to see if the NRA's talking points match up with reality.

Continue Here
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Re: Article of the Moment

Unread postby Milo » 22 December 2012, 18:53

Municipal Solid Waste Management through Vermicomposting Employing Exotic and Local Species of Earthworms

Read it Here!

Was a pdf so couldn't give the text but there's the link if you're interested and the title is pretty informative.
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Re: Article of the Moment

Unread postby Milo » 22 December 2012, 19:06

10 of the Most Dangerous Chemicals in the World
It's our chemical all-star team of death. We've got historic poisons that have claimed the lives of millions in a sinister manner, along with a couple of chemicals that might be in your home. Contact with any of these, in the right dose, will send you running for a hastily scribbled bucket list.
Before we start – a couple of rules concerning these deadly jumbles of carbon, nitrogen, and oxygen. Neither proteins (sorry Botulinum toxin) nor elements/radioactive isotopes (my apologies to Polonium-210) were considered for the list, with a nod given to chemical compounds that you could come in contact with during your life.


Continue Reading here
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Re: Article of the Moment

Unread postby René » 22 December 2012, 19:10

Milo wrote:Municipal Solid Waste Management through Vermicomposting Employing Exotic and Local Species of Earthworms

Read it Here!

Was a pdf so couldn't give the text but there's the link if you're interested and the title is pretty informative.

PDF files and many other file formats can now be uploaded as attachments. :)
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Re: Article of the Moment

Unread postby Milo » 22 December 2012, 21:18

Thanks Rene!
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Re: Article of the Moment

Unread postby Milo » 24 December 2012, 01:48

It's Becoming Abundantly Clear That Google Doesn't Want To Share Android Anymore

When Google bought Motorola for $12.5 billion last year, tech pundits had a ton of theories for what the move was really about.
"Google is going to use Motorola's cable box business to force Google TV on people," they said. (Nope, Google sold off Motorola's set-top box business for $2.35 billion.)
"It's all about protecting Android with Motorola's patent portfolio," others said. (Yes, but it seems like Samsung is the one leading that effort for now.)
However, what people weren't saying, including Google, was that the Motorola acquisition would mean Google would start making its own phones and tablets, just like Apple does.


Read more:
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Re: Article of the Moment

Unread postby Mod » 24 December 2012, 02:16

The Year The Media Old Boys Got It Wrong
By Ben Eltham

After a year spent largely at odds with mainstream political commentators, NM's national affairs correspondent has earned a holiday. Ben Eltham looks back on a torrid year in Australian politics

I seem to have spent a lot of my time this year arguing against the dominant narrative put forward by my colleagues in the rest of the media.

In January, for instance, I was pointing out that the so-called "Australia Day riot" in which the Prime Minister unceremoniously lost a shoe, was neither violent nor a riot. No arrests were made. No injuries were sustained. No property was damaged. But the event was nonetheless portrayed as "mob violence", with a heavy undertone of sexism owing to the loss of that prime ministerial shoe.

In March, I was observing that the media criticism of the government’s Finkelstein Review into media regulation was little more than self-serving rhetoric from an industry that likes to believe that it should be above the law. The Australian Financial Review called it a "Labor plan to control the media."


Continue

Oh and this website is awesome for good articles http://essayist.tumblr.com/
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Re: Article of the Moment

Unread postby Blaz » 24 December 2012, 03:58

Mitt Romney ‘had no desire to run,’ son says

Mitt Romney didn't want to be president, anyway.

That's what Tagg Romney, Mitt's oldest son, told the Boston Globe for its big post-mortem on his father's failed presidential bid published on Sunday.
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Re: Article of the Moment

Unread postby Milo » 24 December 2012, 05:54

His son isn't very smart eh?

That's must be bad publicity
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Re: Article of the Moment

Unread postby Blaz » 24 December 2012, 06:09

Milo wrote:His son isn't very smart eh?

That's must be bad publicity


I'm chalking it up to the son being more of a sore loser.
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Re: Article of the Moment

Unread postby Milo » 24 December 2012, 10:35

Well yes that too. But it can't be good for Mitt that he said that Mitt didn't want to run for president.

That kinda of implies ulterior motives too I think... Maybe I'm reading too much into it lol
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Re: Article of the Moment

Unread postby Blaz » 24 December 2012, 20:31

Pro-gun rights US petition to deport Piers Morgan

LONDON (AP) — Tens of thousands of people have signed a petition calling for British CNN host Piers Morgan to be deported from the U.S. over his gun control views.

Morgan has taken an aggressive stand for tighter U.S. gun laws in the wake of the Newtown, Connecticut, school shooting. Last week, he called a gun advocate appearing on his "Piers Morgan Tonight" show an "unbelievably stupid man."
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Re: Article of the Moment

Unread postby Milo » 26 December 2012, 10:39

New York gunman left note declaring plan to kill people


NEW YORK (Reuters) - A gunman who killed two volunteer firefighters and wounded two others in a Christmas Eve ambush in upstate New York left a typewritten note saying he planned to burn down his neighborhood and start "killing people," authorities said on Tuesday.

The gunman, William Spengl


Continue Reading..
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